While most small business cloud and software companies eventually target larger customers, a growing number of app startups are heading down market -- to serve so-called solopreneurs and microbusinesses. 17hats is the latest example. Here's the strategy -- and the risks.
As an entrepreneur are you chasing projects to pay your bills -- or striving to build something bigger? Sometimes, the bigger vision requires delayed financial satisfaction. And no salary for quite some time. Here's why I'm willing to take that risk. Again.