Could You Keep Your Startup A Secret for Two Years?

Imagine this: You've got a great concept to start a business. You've got a few really smart industry peers who are willing to help. But everyone in the group has to keep the startup a secret for two years. Could you do it?

That was the situation facing Alation, a startup that emerged from stealth mode -- after two years of R&D -- yesterday. Alation CEO Satyen Sangani describes the journey in our latest podcast (Episode 28).

Alation's software combines enterprise search, collaborative analytics, big data and other components to help businesses manage and monetize their data. True believers apparently include eBay -- one of the company's earliest customers. 

During our conversation, Sangani -- an Oracle veteran -- describes how he connected with like-minded executives over LinkedIn. Alation's talent pool includes disrupters from Google and Apple. But how did they keep the startup so quiet, develop products, raise somewhere between $9 million and $10 million, and find customers -- long BEFORE announcing the company to the world?

Tune into Podcast 28 for the answers. And check back regularly for new podcasts -- which debut at least once per week.

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