While I applaud Box and Dropbox for their ease of use, I also worry that the cloud storage services could potentially collapse as commoditization sets in. Still, plenty of people think my concerns are over-stated. And some folks have found new ways to monetize the Box and Dropbox conversations -- while solving a range of customer challenges.
One example is mxHero CEO Alexis Panagides. His company has built integrations between email systems and multiple cloud file storage services. Panagides describes the strategy in our latest podcast, episode 19 of Good Evening, I.T. Entrepreneurs.
Say goodbye to email attachments and hard-to-find information. And say hello to information management across multiple email and file sharing services. If mxHero works as advertised, I suspect one of the big file sharing services will eventually gobble up the company.
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