My LinkedIn account is a bit like my church -- especially during religious holidays. I know both institutions will be there forever -- especially in times of urgent need. But amid the large crowds fighting for elbow room and seats during the holidays, some very important messages are getting lost in all the noise.
A few examples of useless Linkedin noise...
- Worthless Headline 1: "Six Ways to Be Like Madonna and Recover From Work Disasters." My Reaction: "Madonna. The new Tony Robbins of self-recovery. When did I miss this?"
- Worthless Inbox Message: "Thank you for accepting my LinkedIn request. Can I tell you about our SEO services?" My Reaction: "Can I tell you about my blacklisting service?"
- Worthless Headline 2: "3 Reasons You Need a Blog to Get More Clients." My reaction: "One Headline to Show You're A Decade Late to the Conversation."
In some ways, LinkedIn may collapse on itself -- call it social media implosion. Without any real content filters in place, the "professional" network has transformed into an unfiltered, endless feed for amateur (stated politely) content. Finding the real nuggets of quality information is getting more and more difficult.
I keep hinting (stating?) that I'm spending more time over on ComLinked -- a startup social media network that's designed for business to business, rather than personal to personal, relationships. There are some big pros and perhaps a few cons.
The pros: True B2B relationships. Basically, your company connects with peer companies with likeminded needs. As employees come and go, the actual B2B connections remain in place. That's really nice. Also, ComLinked lacks all the unfiltered "noise" of LinkedIn. Every Tom, Dick, Harry and Jane can't simply share a thought of the day -- many of which would be thinly veiled attempts to say "look at me" or "buy my service."
Longer term, it's a safe bet some content publishing and news feed services will emerge on ComLinked. I'll certainly welcome them -- but I wonder if there's a way to really maintain a balancing act, somehow controlling the pipeline and making sure it doesn't get polluted with garbage content.
Among the biggest challenges: Who am I (or anyone else) to judge content quality? Surely, open networks -- where anyone can weigh in -- are super important. The content I despise could actually be quite helpful or valuable to thousands of other people. And those same folks may ultimately be turned off by the content from my pipeline.
At some point, I'll find some time to place deeper filters on my LinkedIn account. But I do wonder if this alternative niche -- ComLinked -- may turn into something more...
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