At today's Google Cloud Platform Live conference in San Francisco, VP Joerg Heilig and his peers announced seven major moves -- including price cuts, new broadband capabilities, and new tools to compete more effectively vs Amazon Web Services and Microsoft Azure.
The seven new developments include:
1. Google Container Engine: This is a service for building and running Docker container-based applications. In theory, Docker containers will allow customers to write and relocate cloud apps even faster than before.
2. Google Cloud Interconnect: This will offer new ways for Google customers and carriers to link to the company's fiber network, plus new carrier interconnects with Verizon, Equinix, and more. Watch for VPN capabilities, to create a secure line to Google's cloud, to arrive in December 2014.
3. Firebase Mobile Solution: This, in theory, will allow mobile developers to write apps that work more seamlessly with Google's cloud.
4. Price Cuts: Google confirmed reductions on Network egress (47%), BigQuery storage (23%), Persistent Disk Snapshots (79%), Persistent Disk SSD (48%), and Cloud SQL (25%).
5, Updates to Compute Engine & App Engine features: This includes an "Autoscaler" capability (in beta), which "automatically grows and shrinks a fleet of VMs based on metrics our customers define."
6. Case Studies: Google pointed to Office Depot and Atomic Fiction as cloud customers that are driving real ROI. Office Depot, Google claims, boosted its online printing efficiency by 40 percent.
7. New Partners: Keep an eye on new support from Bitnami, Ubuntu and Fastly.
I'm jumping onto Tech News Today at 1pm ET, so I won't have time to add more analysis to this piece near-term. But the bottom line is this: Google continues to drive innovation in its cloud, but Amazon's AWS re:invent 2014 conference is next week (Nov. 11-14, Las Vegas). And Microsoft's cloud- and mobile-first initiatives also will continue.
Sorry for the cliche ending, but customers are the big winners among this heated competition.
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